1. The Problem

You know the scroll. You’ve lived in it.

Instagram. Reddit. YouTube. TikTok. Twitter.
You tell yourself five more minutes.
Then it’s forty-five minutes pass.
You feel numb, annoyed, ashamed.
The scroll isn’t just a habit. It’s a trap.
And until now, you’ve been trying to escape it alone.

2. The Solution

Unplug turns your slip into a signal.

You and a partner each set your screen time limits.
When you get close, Unplug sends you a gentle nudge.
If you go over, your partner gets a message. Not to shame you, but to help you refocus.
And when they go over, you’ll get one too.
You’re not holding yourself accountable alone anymore.
You’re doing it together.

3. Why It Works

Because shame thrives in silence.

Because “I’ll do better tomorrow” is the oldest lie in your head.
Because the scroll feels stronger than you. Until it isn’t.Unplug adds friction.
It adds eyes.
It adds truth.It doesn’t just track your time.
It witnesses it.And that might be all you ever needed.

What You’ll Get with Unplug:

You don’t need another productivity app
You need someone who’s in it with you
Unplug isn’t here to track your screen time
It’s here to build connection and help you follow through

  • Accountability that actually works: Your friend gets a text when you slip. You’re not hiding your habits anymore.

  • No buddy? We’ll find you one: Get paired with someone else taking back control. You might even make a friend.

  • Real SMS alerts when you go over your limit: Not a boring ping. A real message. Sometimes funny, always honest.

  • A system that helps you pause: A gentle check-in that snaps you out of the scroll, from someone who gets it and is on the same journey

  • A tool built by someone who lived the loop: This wasn’t made in a lab - it came from someone who felt alone and wanted to build something better

You’ve tried doing this alone...
Now you don’t have to.

Unplug pairs you with someone walking the same path.
You both set a screen time limit. If one of you goes over, the other gets a message. A nudge back to focus. A reminder to come back to yourself🔒 We don’t sell your data. No tracking. No ad targeting. No selling your habits to the highest bidder. Just a buddy who wants the same thing you do: Less screen time👇 Join the beta and take the 60 second quiz.

You just took the first step out.

You’re no longer alone in the scroll.
We’ll let you know the moment Unplug launches.
Until then—start noticing when you reach for your phone.
That’s where the battle begins.